Our mission is to create children's stories of empowerment, emotional intelligence, and cultural inclusivity. 
 
Our commitment to this vision starts with our strong female team of creators, writers, illustrators, and designers. In the face of the #MeToo movement, we believe that it is time to bring the world characters designed through the female perspective at every step of the creative process.
 
We also believe in the ethical and responsible production of all of our products from start to finish. Our vision is that every person who touches our stories and the products that emanate from them should have an experience of empowerment, freedom, and a better life.